TikTok Offers Users Power to Decrease Artificial Intelligence-Made Media in Timelines

Users will soon have a new feature that enables them to lessen the amount of AI-made videos appearing in their streams. This step comes as the service revealed that it currently hosts in excess of 1 billion AI videos.

Trial and Implementation

This change is being tested over the following weeks before a widespread rollout. This development comes amid a increase in content created by AI, fueled by recent AI video creators.

AI Proliferation Online

Recent reports that almost 10% of the most rapidly expanding channels on a popular video site only show content made by AI. A significant portion of this content is deemed low-quality AI content, a term for poor-quality, mass-produced content that is typically absurd or surreal.

“We know from our community that many people like content made with AI tools, ranging from digital art to informative clips, and we intend to give people the ability to increase or decrease of that, according to their own preferences,” commented a platform representative.

Volume and Proportions

TikTok disclosed that there are presently 1.3bn videos on its app identified as artificially created. Overall, more than 100 mn media items are submitted to the platform daily, making clips made by AI a minor percentage of its total content library.

How to Adjust Settings

Viewers will be in a position to limit or boost the level of AI content they view by using the content preference setting in the application and picking “AI-generated content”. Other topics that currently be adjusted under the tool cover current affairs, style, beauty, and movement.

Platform Guidelines

Its guidelines require content makers to label convincing AI-generated content, and it prohibits malicious fake videos of well-known individuals or crisis events. Any believable artificial content that is not labeled can be removed under its terms of service.

In addition, the app will henceforth attach an artificially created label to content made using its proprietary AI systems, or flagged by an industry-wide initiative for identifying artificial media. This measure is intended to stop users from trying to bypass the disclosure requirement.

Educational Initiatives

The platform is also establishing a $2m AI literacy fund for experts and groups to develop learning resources about using AI responsibly. This initiative will benefit educational bodies specializing in teaching coding and technology.

Platform Protection

The video-sharing app has defended its moderation strategy, during debate over plans to cut jobs for a large number of safety staff in Britain. It is set to eliminate hundreds of positions in its user protection division in its British office, with trade unions and digital protection specialists raising concerns that humans are being replaced by AI moderation.

A company official explained that people-led review would remain essential, but automated tools can protect employees by removing the most harmful content ahead of it has to be seen by people. The platform reported a 76% decrease in explicit and harmful content reviewed by content reviewers over the past year due to reliance on its AI tools.

“We think that it’s essential to balance staff and AI to keep the platform safe,” the executive stated. “We’ll have staff as integral to the approach, but we also think it’s highly necessary to reduce exposure to unsafe media as rapidly, which is why a lot of the machine support is really helping us process content quickly.”
Juan Lowery
Juan Lowery

A seasoned marketing strategist with over a decade of experience in digital campaigns and brand development across various industries.