A seasoned marketing strategist with over a decade of experience in digital campaigns and brand development across various industries.
A different manager and a vastly altered lineup – but someone at Sunderland remembered vividly.
Nearly two years ago, after Newcastle's thumping 3-0 win at the Stadium of Light in an FA Cup tie, the Geordies celebrated with a group photo on the pitch.
On this occasion, the script were turned on their head.
Nick Woltemade's unfortunate deflection proved decisive to give Sunderland a historic win over their rivals in the inaugural Premier League Tyne-Wear derby since 2016 – prompting the hosts to recreate Newcastle's post-match snapshot at full-time.
“Consistently original, imaginative, versatile,” smiled Black Cats manager Regis le Bris when pressed about who proposed the photograph.
Defender Dan Ballard, who conceded an own goal in that previous encounter, was the lone Sunderland player to be in the starting XI in the two games.
He revealed how he was eager to rectify the loss, stating: “It's indescribable. It was heartbreaking for the players and for the fans. We felt we had failed them, so we're ecstatic with this win.”
“It served as motivation. We came in with more quality in this team, strong personalities, we persevered, fought really hard and I thought we deserved the win.”
Occupying seventh spot Sunderland are having a superb return to the top flight following promotion via the play-offs last season.
The Black Cats have 26 points on the board in 16 games, their highest total at this stage of a Premier League campaign since 2000-01.
They are still unbeaten in the league at the Stadium of Light, which was filled with an feverish atmosphere for most of Sunday afternoon.
“Derbies, you have to win, it does not matter how,” said captain Granit Xhaka. “This team deserves much more – where we are in the league is amazing and we're working really hard.”
Sunderland are also undefeated in their last 10 league games against Newcastle, their best-ever streak without defeat against the Magpies.
Newcastle's last league win over Sunderland was back in August 2011.
Manager Regis le Bris said he was “proud and happy” with the result.
“It was a derby and we were under pressure to deliver of our fans,” he added. “This win is rightfully earned, we were disciplined and the lads were incredible.”
“It's positive for the region, the club, the fans. We knew before it was a unique game, but we have to refocus immediately as we have another tough challenge in Brighton in one week.”
A seasoned marketing strategist with over a decade of experience in digital campaigns and brand development across various industries.
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Juan Lowery