A seasoned marketing strategist with over a decade of experience in digital campaigns and brand development across various industries.
This Sunday brings the inaugural Wear-Tyne derby since 2024, but which side will celebrate – the Black Cats or the Magpies?
"For most of last season, no one would have predicted Sunderland earning promotion and challenging with Eddie Howe's Newcastle, let alone being above them in the table," remarked football expert Chris Sutton.
"The situation is very different now, and the way Sunderland play convinces me they've got a real chance."
Sutton is making predictions for all 380 Premier League games this season, against AI, the public and a range of guests.
For the upcoming matchday, he takes on England Gaming star Daniel 'Stingray' Ray.
Ray is going for glory for the England's esports team – the Football Association's official esports team – at the football simulation European esports championship finals tournament, which will occur at Twickenham Stadium on Saturday.
The action will be streamed on Uefa's video platform, IG Live and TikTok channels, as well as EA Sports FC Twitch and its YouTube counterpart and England's Twitch.
Do you agree with their predictions? You can make your own predictions below.
The most commonly selected scoreline selected for each game is used in the scoreboards at the foot of this page.
Getting the win/draw/loss right (choosing a win, draw or defeat) is worth ten points. A perfect prediction earns 40 points.
Ray, who also plays Gen City and Manchester City as well as England, is making his debut at the eEuros finals after successfully navigating the qualifying.
Eight players will play for their countries at the finals in a straight knockout, vying for a substantial cash prize and a highly sought-after spot in the world finals play-offs, with the Danish representative Anders Vejrgang looking to retain the title he won last year.
"My mindset is really good for it," Ray said. "I've got a really good coach with me and practice has been going well.
"Representing your country is always an honour to play for your country. Obviously when you are younger, you dream about doing it as an actual footballer, but when you enter this profession and there is an chance to represent England, donning the national jersey is something unique.
"I overcame Vejrgang 9-4 in qualifying to get here. I've played against him over the course of the season just in practice, and in other tournaments before - but I'd never beaten him in a tournament before.
"I believe he is the number one in the world so beating him in a tournament like this just provides a massive injection of confidence."
Stamford Bridge, 15:00 GMT
The Blues were outstanding against the Gunners at the end of November, when they secured a point after going down to 10 men, and it seemed they've turned a corner, they could potentially be challengers for the crown.
Since then, however, they were overpowered by Leeds, looked lethargic against Bournemouth and this week got turned over by Atalanta in the Champions League.
So manager Enzo Maresca really needs a win here to restore momentum, but it will be a challenge because the Merseyside club are such a threatening team.
Two of their stars are playing at the top of their game and they have got a bit of a positive run at the moment.
Based on recent performances you would likely back Everton, while the most prudent prediction would likely be a draw, but I'm going against logic.
They have not given me any compelling evidence to back them recently, but I just have a gut instinct they will take this one because they are at home and they are due a win.
Sutton's prediction: 2-1
Stingray's prediction: With this being at the Bridge, I am going to back Chelsea. I think they will start off really well and go 2-0 up, then Everton will nick one back but then Chelsea score late. 3-1
AI's prediction: 2-0
Anfield, 15:00 GMT
I'll be at this game and it will be interesting to see what we get from Liverpool.
It was great to see for Reds boss Arne Slot to get such a great win at Inter Milan on Tuesday after all the stuff with Mohamed Salah this week.
Slot ought not to put up with that nonsense. I know Salah has been a legend for the club but at its core Slot just wants to win games and there is no bias in his team selection.
Liverpool changed their formation against Inter and went with a midfield diamond and two up top.
The media is going to be talking about whether Salah is included for this game, but the only way he is going to be brought back into the fold is if he apologises.
Slot's primary concern will be on winning this game, but it is a challenging encounter.
You could argue it is the same for most teams but I find Brighton so unpredictable. I always feel they have got a goal in them, but they are vulnerable at the back too.
The Merseysiders need to get back to stringing wins together, but I am not sure how much their exertions at the San Siro will have drained them.
I put a couple of Brighton players in my FPL team, so they will likely do poorly - but I do fancy get something at Anfield.
Sutton's prediction: 2-2
Stingray's prediction: This is a game which is going to give Liverpool a bit more of their confidence back. Obviously they had a good win in midweek and they can build more momentum here. 2-1
AI's prediction: 3-1
Stadium of Light, 14:00 GMT
The Black Cats have had the opportunity to rest while Newcastle had to exert themselves against Bayer Leverkusen on Wednesday, only to let their lead slip away late on.
Apart from their excellent performance against Everton a couple of weeks ago, Newcastle's away form hasn't been great, particularly straight after they've played in the Champions League.
I am expecting that pattern to continue on Sunday, and their lack of freshness is likely to be a factor in how this game goes because of Sunderland's energetic style.
It was evident how incessant Regis le Bris's side are. They bullied the Gunners, and it was a joy to watch.
Commentators talks about how Granit Xhaka has been phenomenal for the Black Cats, and he has been brilliant, but Noah Sadiki, who plays in midfield with him, has also been one of the signings of the season and deserves some attention too.
I am expecting this being the best game|most exciting fixture
A seasoned marketing strategist with over a decade of experience in digital campaigns and brand development across various industries.